Enamored with Place at Farmers’ Market

Enamored with Place at Del Norte Farmers; MarketOn Saturday July 27, 2013 Wendy Bertrand (taking photo) joined Made by Us Art 101 owner Glenna Kinball, (left, customer on right) for one of the Saturday mornings Glenna comes to the market. Enamored with Place books were on displayed by local architect/author Bertrand,   one of many artists represented in the crafty store on 101 north in Crescent City



Local author speaks at the Del Norte Library

Del Norte County Library 190 Price Mall, Crescent City
Friday August 23, 2013 5-7 pm
Presentation and discussion at 6pm

Men & Women, who like to read, write, work, and discuss

Wendy Bertrand architect and author invites you to the Del Norte Library where she will be talking and facilitating a discussion on various  goals in writing her memoir, as well as reflections on publishing and presenting her concerns after the publication just one year ago.

The themes of how we work, how we think about places, how social factors including gender and race show up in place making, and how our personal and professional lives are integrated and important will be touched on as well as topics of interest to the audience.



Beverly Willis Architecture Foundation Bookshelf

Glad to be in such good company

BWAF Bookshelf, July 2013

July 19, 2013 Posted in: BWAF Bookshelf, Grid

From the BWAF Bookshelf

July 2013 Bookshelf Covers

From left: Writing About Architecture, Women in Green, Enamored with Place (credits below)

The July 2013 BWAF Bookshelf features a handbook for students, scholars, and critics of architecture; a compilation of conversations with leaders in the sustainable design field (2007); and a memoir of an architect/single mother (2012). This month’s books will stimulate you intellectually, visually, and emotionally. Books include: Writing About Architecture: Mastering the Language of Buildings and CitiesWomen in Green: Voices of Sustainable Design, and Enamored with Place: As Woman + As Architect.

Writing About Architecture: Master the

Language of Buildings and Cities

Alexandra Lange   (Princeton Architectural Press, 2012)

Extraordinary architecture addresses so much more than mere practical considerations. It inspires and provokes while creating a seamless experience of the physical world for its users. It is the rare writer that can frame the discussion of a building in a way that allows the reader to see it with new eyes. Writing About Architecture is a handbook on writing effectively and critically about buildings and cities. Each chapter opens with a reprint of a significant essay written by a renowned architecture critic, followed by a close reading and discussion of the writer s strategies. Lange offers her own analysis using contemporary examples as well as a checklist of questions at the end of each chapter to help guide the writer. This important addition to the Architecture Briefs series is based on the author’s design writing courses at New York University and the School of Visual Arts. Lange also writes a popular online column for Design Observer and has written for Dwell, Metropolis, New York magazine, and The New York Times. Writing About Architecture includes analysis of critical writings by Ada Louise Huxtable, Lewis Mumford, Herbert Muschamp, Michael Sorkin, Charles Moore, Frederick Law Olmsted, and Jane Jacobs. Architects covered include Marcel Breuer, Diller Scofidio + Renfro, Field Operations, Norman Foster, Frank Gehry, Frederick Law Olmsted, SOM, Louis Sullivan, and Frank Lloyd Wright.


Women in Green: Voices of Sustainable Design

Kira Gould and Lance Hosey

(Ecotone Publishing, 2007)

Research has shown that women are more inclined than men to support environmental causes through voting, activism and consumer choices. Gould and Hosey examine this statistic within the context of the building industry, one of the richest territories for environmental change. Through conversations with architects, designers, consultants, policymakers, educators and students, the authors examine the implications of women in the sustainable design field, asking both what the field offers women and what women offer the field. Emerging from these conversations is an argument for a gendered orientation of green design, drawing a connection between women’s normative nurturing attitudes and holistic thinking and placing contemporary practice into an environmentalist history stemming from female trailblazers including Jane Jacobs and Rachel Carson.


Enamored with Place: As Woman + As Architect

Wendy Bertrand

(Eyeonplace Press, 2012)

This is the personal and professional memoir of an architect who tells how her identity and life as woman are inseparable from her adventures in the profession of architecture. She reflects in the epilogue about how what she knows now could influence the way our culture goes about the making of place.

Wendy Bertrand has been a mother since 1966 and a registered California architect since 1978. She graduated from the University of California, Berkeley with a bachelor of architecture (1971), and with a master of architecture (1972) after study in France at the École des Beaux Arts (1964–65). She divides her time seasonally, between her writing desk in San Francisco and her weaving studio in Del Norte County, where she spins yarn and weaves colorful rugs. She frequently visits France, where her daughter, Chanette Manso, is one of the top internationally recognized light painters.

Excerpts of the descriptions were obtained from the publishers’ website.
Photo Credits: Photos were obtained from publishers’ websites.


Review on Amazon by Alicia Young

GOOD READ – memoir, travel, architecture, relationships!

By AusWriter

This review is from: Enamored with Place: As Woman + As Architect (Hardcover)

Wendy Bertrand weaves the personal and the professional deftly into an entertaining adventure as a young woman makes her mark in the world. ENAMORED OF PLACE should be required reading for all architects — but like any good story, it transfers far beyond that profession in both its entertainment value and its wise observations (I love the Godfather trilogy, without plans to be a mobster…). With many images inset into the text, this book is not only good read, but a page turner’s delight. It has warmth, humanity and perspective.

I found myself nodding, laughing –and shaking my head (photos of swimsuit models sprinkled through an office presentation, to keep the men alert?!). The author captures the sense of swimming against the current to be heard and recognized – and does so with wit, humor and grace. Good read.

Author of The Savvy Girl’s Guide to Grace and one time anchor on Russia Today.  We were both at the May 2013 San Francisco Book Festival.


Book awards in Daily Triplicate

Neighbors Columnist Laura Weins announces my book awards for Enamored With Place: As Woman + As Architect in the July 3, 2013 issue of the Daily Triplicate. Laura may be writing her own memoir soon, as well as being a columnist for the Triplicate and professionally painting Carmel and Del Norte landscapes, go Laura go and thanks for sharing my news.Daily Triplicate July 2, 2013


San Francisco Book Festival Panel

San Francisco Book Festival Panel of award winners
Writing About Your Life      
Moderated by Bruce Haring

Biography panel with

Runner-up, Wendy Bertrand, Enamored With Place: As Woman + As Architect

Winner, Dean Dimitrieski, Tears For My City

Honorable mention, Norman Beim, A Not-so-Nice Jewish Boy Faces WWII

took place on MAY 18, 2013 at the Sir Francis Drake Hotel in San Francisco




2013 Paris Book Festival Runner-up

Paris Book Festival 2013 winners announced May 3, 2013
Submitted works judged by a panel of publishing industry experts using the following criteria:
1) General excellence and the author’s passion for telling a good story.
2) The potential of the work to gain a wider audience in the worldwide market.


WINNER: Tears For My City – Dean Dimitrieski

***RUNNER-UP:Enamored with Place: As Woman + As Architect – Wendy Bertrand

  • North of Hollywood – Rick Lenz
  • Walkout – Henry C. Woodrum
  • Freeways to Flip-Flops: A Family’s Year of Gutsy
  • Living…. – Sonia Marsh
  • The Old Rectory – Julia Ibbotson
  • A Not-So-Nice Jewish Boys Faces World War II – Norman Beim
  • Hearts on the Line – Marla Martenson
  • Oh Brother! – Cliff Fazzolari
  • Insight of Perseverance – Christopher Thomas/Dewight Major Jones
  • Moving Forward – Mary H. Bishop
  • The Iron Butterfly – Choon-ok Jade Harmon w/Ana Maria Rodriguez
  • Queue Juper – Jill Perry
  • A Million Miles From Home – Jeanne Selander Miller

The 2013 Paris Book Festival has announced the annual competition honoring the best of international publishing. The 2013 Paris Book Festival considered 16 categories including biography/autobiography, with no date of publication restriction. Entries can be in French, English, Spanish, German or Portuguese and can be published, self-published or issued by an independent publishing house.

JM Northern Media LLC
The Paris Book Festival
7095 Hollywood Blvd. Suite 864
Hollywood, CA 90028, US

This page is edited from  the 2013 Paris Book Festival Website www.parisbookfestival.com by Wendy Bertrand, who is happy to have been awarded the runner-up to winner recognition in the Biography/Autobiography category and who has been invited to show her book at the San Francisco Book Festival May 18, 2013 at the Saint Francis Drake Hotel, at 450 Powell in San Francisco


Organization of Women Architects Symposium:Gender Matters

OWA 40 Year symposium wendy_bertrand_poster_webSaturday April 13, 2013 Wurster Hall UC Berkeley

Starts at 9:00am with speakers, lunch, exhibit, books and reception
Open to the public (pay on line or at the door  owa-usa.org)

Annemarie Adams McGill
Eleni Bastea New Mexico
Lori Brown Syracuse

Organized by Mui Ho & team.

On left is my poster for the exhibit.


I will be there with my books along with books by OWA author Inge Horton, Professor G. Cranz and the  symposium speakers


Speaking at The Green Arcade Bookstore

Wendy Bertrand speaking March 28, 2013 at The Green Arcade Bookstore

Wendy Bertrand speaking March 28, 2013 at The Green Arcade Bookstore





The Green Arcade     1680 Market Street at Gough in SF

Enamored with Place: As Woman + As Architect is Wendy Bertrand’s thought-provoking memoir.  A licensed architect, Bertrand received her degree from UC Berkeley in 1972, a time when only 3 percent of architects were female. Her book is a prime example of “social history,” chronicling the experiences of a working single mother on a mission to thrive in her chosen field—both personally and professionally—despite all odds. It is especially interesting because of Bertrand’s acute awareness of social impact in building design, and her lifelong commitment to social equity within her profession. www.thegreenarcade.com


By Her Own Design a profile/review by Zara Raab

Winter 2013 The Redwood Coast REVIEW
A Publication of Friends of Coast Community Library in Cooperation with the Independent Coast Observer

ARCHITECTURE  By Her Own Design  Volumn 15, Number 1, page 1 and 10


The Redwood Coast REVIEW

Volume 15, Number 1 Review Winter 2013 architecture

A Publication of Friends of Coast Community Library in Cooperation with the Independent Coast Observer

By Her Own Design  by  Zara Raab  Photos not included.

The young Wendy Bertrand was one of twelve pioneering Bay Area women who gathered to share their experiences in a traditionally male-dominated field. The group, Organization of Women Architects (OWA), is still a place where women trade ideas and support in their professional and personal lives. It is hard to overestimate the role of such organizations in the burgeoning Women’s Movement of the 1970s, as witnessed in Bertrand’s inventive, creatively designed memoir and social history of the era, Enamored with Place: As Woman, As Architect (Eye on Place, 2012).

The young Bertrand, recently graduated from Berkeley’s architectural degree program, soon begins a long career in government, overseeing architectural projects for the Navy, while all the time single-handedly raising her daughter.

So her daughter can attend the French- American Bilingual School in San Francisco, Bertrand buys a charming, weathered “Workers’ Victorian” on a steep hill in San Francisco in 1975, calling it her maisonette. Bertrand is passionate, throwing herself into both her career and maisonette on 27th Street, with its vistas of the Bay and East Bay hills. From the moment she moves in, this house becomes one of two true loves of her life. (The second is a cabin in Gasquet in remote Northern California.) “I slowly engaged in a tenderly curious acquaintance with my living space,” Bertrand writes, “exploring the limitations and opportunities” of the space, as “preening and nesting became an integral part” of her San Francisco life. Bertrand pays attention to her space as she might to a lover or as a mother attends her child. Like any artist, she undertakes the house in large part because she sees its possibilities. “How could I hold on to the house’s century-old character while still making the place contemporary? What could be done to catch the country feeling in the city—with modesty and elegance?”

Not only her architectural training, but also Bertrand’s youthful travels guide her renovations as she recalls the domestic arrangement in other cultures, where “sleeping took place next to clay fire pits for cooking, low tables for entertaining, cribs for childcare, stools for repairing tools, and nooks for musical instruments or materials for crafts.” As the Mirabelle plum tree in her yard blooms over the decades, putting forth its white petals and then its tiny, delicate golden plums, Bertrand extends and reshapes the spaces of the maisonette, thinking of the bedrooms as not simply “nighttime caves” or “master bedrooms” (that “rudely ringing title”) but as spaces for enriching active daily life. Like every artist, Bertrand revises, adding a small balcony here, an office nook there, first painting the ceiling of her the lean-to bathroom a disastrous salmon, then repainting it a softer yellow.

These are the “socially more progressive years” of the 1970s, when workplaces celebrated International Women’s Years, as well as the history of African-Americans, Hispanics and Asian Americans. Bertrand works hard, studying time management and negotiating skills, the better to compete with male colleagues for management positions. She takes bold steps attempting to succeed in a man’s world—pushing herself to stand up and speak in work meetings, spreading her arms to take up more space (and claim more status), dressing smartly, and––knowing that men tend to share information in social situations––playing tennis with male colleagues. Year by year, she struggles up the Navy’s organizational ladder, eventually qualifying for government service positions at a high level (GS-14), but she often has to fight for architectural jobs that invariably go to men.

After being turned down for one job, citing discrimination she appeals the Navy’s decision, without success, and suffers reprisals as a result. She writes, “While I was busy holding off the discrimination I perceived above the waterline, the full masculinity of architecture lay out of sight, hidden like the underwater depths of an iceberg.” By most measures, however, Bertrand has extraordinary success in the male-dominated Navy. Early on, she handles herself with aplomb as the only woman architect on a panel awarding government projects. When one firm wedges images of sexy women in bathing suits in among their presentation slides, the firm’s principal approaches her afterward to apologize. “It won’t happen again,” he says, and she replies, “I hope not.” Her keen eye notes the now-antiquated social behaviors at meetings of the American Institute of Architects (AIA), with its “constant drip of mini-comments from the old guard about being female.”

Overseeing building projects, Bertrand is able to influence design on some large projects (making sure, for example, that all government offices in her portfolio had windows). As Bertrand’s illustrations and photographs show, one of her many projects, San Diego’s Marine Corps Recruit Depot, has a California Mission architectural style with handsome red tile roofs, as well as parks and paths that create a campus-like feel. Professional organizations are her “shortcuts for learning professional and organizational skills,” and she makes skillful use of them, serving on the board of Society of American Military Engineers (SAME), a less stuffy, more open-minded group than the white, male elitist American Institute of Architects.

Bertrand’s career takes off. While her romantic involvements are problematic, she excels at management, whether it is a major architectural project for the Navy or joining work- men to retile the shower in her maisonette. Bertrand knows this, noting, “Working well together productively is one of the true and universal pleasures of living.” Understanding employees differs from empathy in intimate relationships, and it is in intimate relationships that Bertrand’s take-charge attitude—the very thing that carried her forward in her career—sometimes worked against her. She seems to pay a high price for years of working in an intensely competitive mostly male environment, as her intimate relationships, while satisfying, are not lasting; one romance after another––typically with much younger men––unwinds in two years or so. “My love life,” she writes expressively, “was flaking away like the old paint on my house before its make-over.”

Insert: “Buildings form the social stamp of their time. Like judges setting precedents with their decisions from the bench, we architects mark the land with our structures.” —Wendy Bertrand

Two-thirds of the way through Enamored with Place, I felt nothing but admiration for Wendy Bertrand’s spunk as a trailblazer for Bay Area women architects and as a leader in boosting awareness of the social and human implications of the built environment. Apart from my annoyance with her overuse of acronyms, I found myself wishing more stalwart, more-or-less ordinary people like Bertrand wrote memoirs to counterbalance the current flood of “Poor Me” tales. This impression is dispelled only briefly in the last third of the book, when the various strands of Bertrand’s personal life, particularly her relationship with her daughter, begin to unravel.

Bertrand raises her daughter without financial or other assistance from her father, who apart from occasional stints on the West Coast as a ski coach, remains in France. (Bertrand wisely declines his invitation to live with him and his mistress there.) Enamored is in part a social history of an era when women like Bertrand, bereft of adequate childcare options, struggled to care for their children while holding onto gains in the workplace and in their careers. Bertrand’s daughter has much the same kind of 1950s upbringing Bertrand herself had growing up in La Jolla. Bertrand, too, was a latchkey child, at a time when single motherhood in the white middle class was rare. Was there an unacknowledged price paid for all that freedom––freedom to travel around the world on her own before finishing college, when with extraordinary independence the young Bertrand meets the Marxist who becomes her husband and father of her child, with never so much as an introduction to her own family in the States? Still barely out of her teens, Bertrand returns––alone––to California with her baby to take up her studies at UC Berkeley, and with unusual stamina graduates with honors in 1971 and the following year earns her Master’s degree.

Bertrand’s daughter, too, is given a stable childhood, with consistent, but moderate to minimum involvement from Bertrand or her grandmother, and very little from her father. The world, however, was a very different place in the 1970s, when the supporting culture of towns and neighborhoods was eroded. It is at this point, in her daughter’s teen years, that Bertrand loses her sense of perspective. What mother, where her children are concerned, does not?

Even when there are setbacks, however, Bertrand moves forward, finding meaning and satisfaction. Her daughter eventually becomes independent and marries; Bertrand becomes the manager of the new Architectural Branch of the Navy Public Works Center in Oakland. Bertrand’s consistent interest in progressive management means she acknowledges her subordinates’ participation in what would otherwise be a faceless bureaucracy. A good manager, interested in the professional development of subordinates, she arranges for weekly staff meetings––unusual at the time––and expects people to participate, just as in 1977 she had organized “Priorities Ahead” to give younger architects a forum for presenting their ideas. She goes above and beyond the call of duty at work, but after six years recognizes that somewhere along the line she has lost her sense of fun. “Perhaps my sense of humor had been quieted from many battles for inclusion.” Work is lonely with no other managers to socialize with. She knits at her desk.

Completing a prestigious executive training program, which qualifies her for GS-14 positions, she can no longer tolerate the baldly discriminatory attitudes around her, and in the end takes a lateral move to the Forest Service. Her love of architecture and lived spaces is undiminished, but her desire to live in a man’s world is extinguished. She joins the Bay Area Knitting and Crochet Guild, and takes up fiber arts, all the while continuing to be active in the Organization of Women Architects, which she helped found in the early 1970s. Bertrand writes: “Buildings are prominent components of place; they impact appearance, character, circulation, vistas, environmental health, resource use, and future options. But perhaps even more intriguing to me is the way buildings form the social stamp of their time. Like judges setting precedents with their decisions from the bench, we architects mark the land with our structures.”

Bertrand is retired from civil service and now divides her time between her beloved maisonette in San Francisco and her equally beloved cottage in Gasquet in Northern California, where she has built a studio for her fiber art and exquisite rug-making. Her book Rug Retrospective of Weaving Seasons 1999-2010, which displays her gorgeous rugs, is in its fourth edition.

She is a woman of her time—how could she be otherwise? Though her energies were perhaps occasionally diverted, first by the hedonism and extroversion of the 1970s and 1980s, and then by the ambition of the 1990s, Bertrand admirably completed the professional and domestic renovations she set out for herself, and on the way became an accomplished and heroic twenty-first-century woman.